Corporate Design Umwelt soziologie

In this project I developed a corporate design concept for a scientific department of the TU Dortmund: The department of "environmental sociology with a focus on transformation research" is affiliated to the faculty of social sciences. The task was to work out both a logo and a corporate design concept. Within the collaborative process a fluid key visual evolved that brings the opportunity of being adapted, scaled, shifted ... for the respective cause and area. The high-res graphic allows to choose certain (zoomed in) sections for any use. The logo structure is based on exisiting logos of other departments of the TU Dortmund while the added symbol contains various metaphors connected to the field of research.